Orders scatter across phone, WhatsApp and paper
The same order is entered twice, lines are missed, and "but I asked for this" arguments both wear the operation down and delay collection.
Pan Enterprise Solutions
We build a B2B set-up where your dealers order through a portal, not over the phone
In wholesale, every dealer has a different price, balance and payment term; past a certain point, managing that over the phone, on WhatsApp and in Excel turns into errors, disputes and lost collections. Pan Enterprise Solutions builds a dealer portal where the dealer sees their own price, orders within their account balance and the order drops straight into your ERP. We design an ordering layer that integrates on top of your existing front-office accounting and stock system, rather than ripping it out.
Sound familiar?
The real problems in a wholesale operation
Every dealer has a different price and one person controls it
Discounts and special prices sit in one person's head and in their Excel file; when that person is on leave the operation stalls and goods go out at the wrong price.
Orders are taken without checking balance or terms
Goods go out to a dealer whose limit is full and whose payment is overdue; the risk is only noticed once it has grown, and collection slips out of control.
Stock information reaches the field late and wrong
An order taken on a promise of "we have it" cannot be picked in the warehouse, or a sale is lost while the goods are sitting there; cancellations and customer dissatisfaction rise.
Orders are keyed into the ERP by hand
The accounts team writes order slips all day long; typing errors, late entry and duplicate records become chronic.
Dealers cannot see their own statement or history
Every balance and order history request comes in by phone; the office drowns in those calls and there is no time left for the real work.
Peak season and campaign volume outgrow the team
When orders pile up the team cannot keep up; without a portal, growth turns directly into extra headcount cost.
The full scope of a B2B portal
Connected modules built for wholesale
Modules built for your wholesale operation and designed to work together. Every implementation starts with a discovery of your order and account flow on site, and runs integrated on top of your existing system rather than replacing it.
01
Dealer portal and account management
A separate account, permission level and user for every dealer. Once logged in, a dealer sees only their own account statement, order history and contract terms: a closed, secure B2B area.
Service details → 02Tiered pricing and discounts
Price lists by dealer group, turnover, region or product group. The same product appears at one price for dealer A and another for dealer B, and all lists and rules are managed from a single panel.
Service details → 03Balance, payment terms and credit limit
The dealer's live balance, outstanding terms and credit limit are visible in the portal. Orders over the limit go to approval automatically and overdue balances raise a warning, so the check happens before the goods leave.
Service details → 04Bulk and rapid ordering
Line-by-line bulk entry by product code or barcode, order upload via Excel/CSV, re-ordering from a previous order and template baskets for frequently bought items. Large orders are entered in minutes.
Service details → 05ERP / front-office accounting integration
Two-way data flow with Logo (a widely used Turkish ERP), Mikro, Netsis, SAP and similar systems: stock, prices and account balances come from your ERP, and orders placed in the portal are passed to it as order slips. The custom layer connects to your ERP through the routes its vendor supports (API, service layer or an approved import); it does not write directly into the ERP's database tables. The route depends on the version and licence and is agreed in writing during discovery.
Service details → 06Stock and delivery visibility
Real-time stock status, balance by warehouse and estimated delivery or dispatch information. The dealer answers "is it available, when will it arrive" in the portal, so phone traffic falls.
Service details → 07Mobile and field ordering
Ordering, account viewing and approval from a phone, for both the field sales team and dealers. The field sales rep and the team in the office use the same portal and the same data.
Service details → 08Order approval flow and permissions
Multi-level approval for orders above a set value, discount or credit limit; separate permission roles for the sales owner, the regional manager and accounts. The process depends on the system, not on an individual.
Service details → 09Reporting and dealer scorecards
Turnover by dealer, breakdown by product group, collection performance and identification of dormant dealers. A live dashboard for management; decisions rest on data, not on instinct.
Service details → Systems we integrate on top of
We work alongside your existing ERP and front-office accounting ecosystem
Logo Account, stock and order transfer with Tiger, Go and similar products (the route depends on version and licence and is confirmed during discovery)
Mikro Two-way integration for front-office accounting and stock
Netsis Order slip and account balance transfer
SAP API-based connection to enterprise ERPs
e-Fatura / e-İrsaliye E-documents (Türkiye's e-invoice and e-waybill) run through the API of your contracted private integrator, or directly with GİB (Turkish Revenue Administration) if you hold that permission
Barcode / QR Fast order entry by product code and barcode
Handheld terminal Mobile ordering and stock scanning for the warehouse and the field
On-site discovery Every implementation starts by mapping the flow on site
Two-way Stock, price and account sync with your ERP
One panel All price, discount and approval rules in one place
Per dealer Account, terms and credit limit controlled at dealer level
What wholesalers ask us most
Frequently asked questions about the B2B dealer portal
Do we have to replace our existing ERP / front-office accounting system?
No. We build the dealer portal as an ordering layer that integrates on top of your existing system. Your stock, prices and account balances stay where they are in Logo, Mikro, Netsis or SAP; the portal exchanges data with them in both directions. The custom layer connects to your ERP through the routes its vendor supports (API, service layer or an approved import); it does not write directly into the ERP's database tables. The route depends on the version and licence and is agreed in writing during discovery.
Can we define a different price and discount for each dealer?
Yes. Prices and discounts are defined in a tiered structure by dealer group, turnover, region or product group. Each dealer logs in and sees only their own approved price, so price management no longer depends on a single person.
How does the dealer balance and payment term control work?
Credit limit and payment term rules are built into the portal. When a dealer who has exceeded their limit or fallen overdue places an order, the order goes to approval automatically and a warning is raised, so the collection risk is brought under control before the goods leave.
Can our field sales team and reps use the portal?
Yes. The field team and sales reps log into the portal from a phone to create orders, view account balances and obtain approval. The team in the field and the accounts team inside use the same data; paper and double entry disappear.
How does implementation start and how long does it take?
The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call. During discovery we review your current order channels, your ERP setup and your dealer pricing structure. Discovery is on site in Gaziantep and the surrounding area; elsewhere in Türkiye and abroad it starts remotely, with a visit planned if needed. The timeline depends on the integration scope and the number of modules; at the end of the discovery we set out in writing which step to start from and on what schedule.
Can dealers reach their own statements and past orders?
Yes. A dealer can reach their own account statement, outstanding balance and past orders through the portal whenever they need to. Because some information requests move to the portal, the aim is to reduce the phone load on the office.
Book a free initial call
Let us map your order and account flow in a single session
Let us review your current order channels, your ERP / front-office accounting setup and your dealer pricing structure, and talk through clearly how the dealer portal would be built in your operation and which step to start from. The first 30-minute call is free; the scope of an on-site discovery, and its fee if any, is agreed in writing during that call.