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E-Commerce

What is Google Merchant Center?

The panel where you supply your product catalogue feed to Google. Required for Google Shopping and PMax.

Detailed definition

You upload your product feed to Merchant Center (XML, Google Sheets or automatic sync), and Google can show your products in Shopping, PMax, Google Lens and Google Images. Product attributes: title, description, price, availability, image, GTIN, brand, category. Review usually takes a few business days and can take longer. Common rejection reasons: a missing GTIN, image quality, restricted categories and missing returns or contact information.

Examples

  • Shopify store → Google & YouTube app → automatic Merchant Center feed.

Related terms

Google Shopping Ads E-commerce ads that appear in Google search results with a product image, a price and the brand. Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign. B2B E-Commerce An e-commerce model built for business-to-business selling. Dealer/current accounts, MOQ, price lists, payment on terms. Reels (Instagram + Facebook) The short vertical video format on Instagram and Facebook; one of the ways brands get discovered. TikTok For Business TikTok's side for brands: organic content, TikTok ads and TikTok Shop.
Category E-Commerce

Would you like support with this?

If you would like to discuss how Google Merchant Center applies to your business, we can arrange a short initial call. The first 30-minute call is free.

Book a free initial call → +90 543 930 12 72
From the same category

Other terms in the E-Commerce category

AOV (Average Order Value) Average basket value — total revenue ÷ number of orders. Cart Abandonment When a visitor adds products to the basket and leaves without buying; a common point of loss in e-commerce. Subscription Model Automatic recurring delivery to the customer (weekly or monthly) — common in beauty, food and supplements. Shopify A widely used SaaS e-commerce platform. Supports Turkish and multilingual stores and B2B (Plus). WooCommerce The open-source e-commerce plugin built on WordPress. Full control, a free licence and flexible customisation. Ideasoft An e-commerce platform developed in Türkiye. Local payment, shipping and marketplace integrations come built in.
See the full glossary →

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