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Advertising

What is Google Shopping Ads?

E-commerce ads that appear in Google search results with a product image, a price and the brand.

Detailed definition

Google Shopping matches the products in a product feed (Merchant Center) to user searches. It differs from classic text advertising: it is image-led, the price is visible and the seller's name is visible. It appears at the top of the Search results, in the Shopping tab and in Google Lens. Set-up: Merchant Center + a feed connection + a Shopping campaign. It also features in PMax campaigns.

Examples

  • Shopping ads shown above the results for a search such as "white running shoes".

Related terms

Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign. Google Merchant Center The panel where you supply your product catalogue feed to Google. Required for Google Shopping and PMax. Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. Meta Pixel JavaScript code that reports visitor behaviour on your site to Meta. Used for building audiences and conversion optimisation.
Category Advertising

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From the same category

Other terms in the Advertising category

CAPI (Conversions API) A way of sending conversion data to Meta from the server; it complements the browser-based Pixel. Lookalike Audience An audience of new users who resemble your existing customers; built from a customer list in Meta Ads. Retargeting (Remarketing) Showing ads again to users who visited your site but did not convert. Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. CPC (Cost Per Click) The advertising cost you pay for each click. It varies with the sector and the level of keyword competition. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend.
See the full glossary →

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