Detailed definition
Subscriptions raise LTV by 3-5x. Recharge is the most widely used solution on Shopify. Customers are steered towards subscribing with a discount offer (15-25%). Pausing and cancelling must be easy (otherwise you invite a backlash). It works very well for skincare, food, pet, supplement and coffee brands.
Examples
- At a beauty brand, the 30% of customers on a subscription account for 40%+ of revenue.