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Social Media

What is TikTok For Business?

TikTok's side for brands: organic content, TikTok ads and TikTok Shop.

Detailed definition

TikTok is a short video platform used widely, especially among young adults. The feed is driven by "For You" recommendations rather than the accounts a user follows, so new accounts can also reach large audiences. For brands: organic content (entertaining or educational), TikTok ads (Spark Ads turn an organic post into an ad) and TikTok Shop (the countries where it is available vary). Influencer collaborations are one of the common ways to reach a young audience.

Examples

  • A restaurant's regular TikTok series sharing short clips from the kitchen.

Related terms

Reels (Instagram + Facebook) The short vertical video format on Instagram and Facebook; one of the ways brands get discovered. Influencer Marketing Promoting the brand through collaborations with people who have influence on social media. UGC (User-Generated Content) Brand content that customers produce and share themselves — testimonials, photos, video. Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value. Lead Magnet Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool).
Category Social Media

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