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E-Commerce

What is Cart Abandonment?

When products are added to the basket but never bought. On average 70% of e-commerce baskets are abandoned.

Detailed definition

Causes: extra costs (shipping, tax), forced account creation, a long checkout, payment security concerns. Recovery: email retargeting (a three-step flow at 1h, 24h and 72h), exit-intent pop-ups, basket coupons, Meta retargeting. A Klaviyo and Shopify integration is the standard set-up.

Examples

  • 10K add-to-basket events × 30% recovery = 3K additional sales.

Related terms

Klaviyo An email and SMS marketing platform built for e-commerce. Its Shopify integration is the strongest available. Retargeting (Remarketing) Showing ads again to users who visited your site but did not convert. Subscription Model Automatic recurring delivery to the customer (weekly or monthly) — common in beauty, food and supplements. Shopify The world-leading SaaS e-commerce platform. Supports Turkish, multiple languages and B2B (Plus). WooCommerce The open-source e-commerce plugin built on WordPress. Full control, a free licence and flexible customisation.
From the same category

Other terms in the E-Commerce category

Subscription Model Automatic recurring delivery to the customer (weekly or monthly) — common in beauty, food and supplements. Shopify The world-leading SaaS e-commerce platform. Supports Turkish, multiple languages and B2B (Plus). WooCommerce The open-source e-commerce plugin built on WordPress. Full control, a free licence and flexible customisation. Ideasoft An e-commerce platform developed in Türkiye. Local payment, shipping and marketplace integrations come built in. Trendyol Türkiye's largest e-commerce marketplace. Growing across the EU and MENA. Amazon FBA (Fulfillment by Amazon) You send your products to an Amazon warehouse and Amazon handles storage, packing, shipping and returns.
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