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E-Commerce

What is Cart Abandonment?

When a visitor adds products to the basket and leaves without buying; a common point of loss in e-commerce.

Detailed definition

Cart abandonment is when a visitor adds products to the basket and leaves without buying. The main causes: extra costs (delivery, tax), forced account creation, a long checkout and concerns about payment security. Ways to recover sales: reminder emails sent at different intervals, exit-intent pop-ups, basket-specific coupons and retargeting ads; tools such as Shopify with Klaviyo make these flows easier. The rate varies by store, product and device and is tracked with your own data.

Examples

  • The share of orders a reminder email flow recovers is measured with your own store data once the flow is live.

Related terms

Klaviyo An email and SMS marketing platform built for e-commerce, with a strong Shopify integration. Retargeting (Remarketing) Showing ads again to users who visited your site but did not convert. Subscription Model Automatic recurring delivery to the customer (weekly or monthly) — common in beauty, food and supplements. Shopify A widely used SaaS e-commerce platform. Supports Turkish and multilingual stores and B2B (Plus). WooCommerce The open-source e-commerce plugin built on WordPress. Full control, a free licence and flexible customisation.
Category E-Commerce

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From the same category

Other terms in the E-Commerce category

Ideasoft An e-commerce platform developed in Türkiye. Local payment, shipping and marketplace integrations come built in. Trendyol One of Türkiye's large e-commerce marketplaces; it also offers cross-border selling options. Amazon FBA (Fulfillment by Amazon) You send your products to an Amazon warehouse and Amazon handles storage, packing, shipping and returns. Google Merchant Center The panel where you supply your product catalogue feed to Google. Required for Google Shopping and PMax. B2B E-Commerce An e-commerce model built for business-to-business selling. Dealer/current accounts, MOQ, price lists, payment on terms. AOV (Average Order Value) Average basket value — total revenue ÷ number of orders.
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