Detailed definition
Reels are short vertical videos published on Instagram and Facebook, and one of the ways brands reach people beyond their followers. How often to post is set according to the brand, its resources and the quality of the content. Effective Reels usually open with something that catches attention in the first seconds, use legible on-screen text and make use of current audio suggested by the platform.
Examples
- A skincare brand's short video series on a "morning routine" theme.
Related terms
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