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E-Commerce

What is AOV (Average Order Value)?

Average basket value — total revenue ÷ number of orders.

Detailed definition

Raising AOV is one of the core areas of e-commerce improvement. Methods: cross-selling ("customers who bought this also bought"), upselling (offering the premium version), a free delivery threshold (free delivery above a set amount) and bundle pricing. With order numbers and acquisition cost unchanged, a rise in AOV feeds straight into revenue and improves the profit margin.

Examples

  • With an average basket of 250 TL, setting the free delivery threshold at 300 TL encourages customers to top up their basket; the effect is measured together with the margin.

Related terms

Conversion Rate The percentage of visitors to your site who complete the desired action (a purchase, a form submission). Cart Abandonment When a visitor adds products to the basket and leaves without buying; a common point of loss in e-commerce. Subscription Model Automatic recurring delivery to the customer (weekly or monthly) — common in beauty, food and supplements. Shopify A widely used SaaS e-commerce platform. Supports Turkish and multilingual stores and B2B (Plus). WooCommerce The open-source e-commerce plugin built on WordPress. Full control, a free licence and flexible customisation.
Category E-Commerce

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From the same category

Other terms in the E-Commerce category

Ideasoft An e-commerce platform developed in Türkiye. Local payment, shipping and marketplace integrations come built in. Trendyol One of Türkiye's large e-commerce marketplaces; it also offers cross-border selling options. Amazon FBA (Fulfillment by Amazon) You send your products to an Amazon warehouse and Amazon handles storage, packing, shipping and returns. Google Merchant Center The panel where you supply your product catalogue feed to Google. Required for Google Shopping and PMax. B2B E-Commerce An e-commerce model built for business-to-business selling. Dealer/current accounts, MOQ, price lists, payment on terms.
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