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E-Commerce

What is AOV (Average Order Value)?

Average basket value — total revenue ÷ number of orders.

Detailed definition

Raising AOV is one of the fundamental e-commerce optimisations. Methods: cross-sell ("customers who bought this also bought"), upsell (offering the premium version), a free shipping threshold (free delivery over 250 TL), bundles (package pricing). If AOV rises 20%, revenue rises 20% while CAC stays flat, so the profit margin improves directly.

Examples

  • AOV of 250 TL → free shipping above 300 TL → AOV rises to 320 TL.

Related terms

Conversion Rate The percentage of visitors to your site who complete the desired action (a purchase, a form submission). Cart Abandonment When products are added to the basket but never bought. On average 70% of e-commerce baskets are abandoned. Subscription Model Automatic recurring delivery to the customer (weekly or monthly) — common in beauty, food and supplements. Shopify The world-leading SaaS e-commerce platform. Supports Turkish, multiple languages and B2B (Plus). WooCommerce The open-source e-commerce plugin built on WordPress. Full control, a free licence and flexible customisation.
From the same category

Other terms in the E-Commerce category

Cart Abandonment When products are added to the basket but never bought. On average 70% of e-commerce baskets are abandoned. Subscription Model Automatic recurring delivery to the customer (weekly or monthly) — common in beauty, food and supplements. Shopify The world-leading SaaS e-commerce platform. Supports Turkish, multiple languages and B2B (Plus). WooCommerce The open-source e-commerce plugin built on WordPress. Full control, a free licence and flexible customisation. Ideasoft An e-commerce platform developed in Türkiye. Local payment, shipping and marketplace integrations come built in. Trendyol Türkiye's largest e-commerce marketplace. Growing across the EU and MENA.
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