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Advertising

What is CPC (Cost Per Click)?

The advertising cost you pay for each click. It varies with the sector and the level of keyword competition.

Detailed definition

The primary payment model for Google Ads and Meta Ads. The CPC formula: cost ÷ clicks. A high CPC means either a competitive market or weak ad quality. CPC is very high in healthcare (particularly hair transplants) and law ($8-50). For an e-commerce brand, the average CPC is $0.5-3. To bring it down: improve the quality score, add negative keywords, narrow the audience.

Examples

  • "Hair transplant Turkey" has a CPC of $4-8 on UK Google Ads.
  • The average e-commerce CPC in Türkiye is 5-15 TL.

Related terms

Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend. CAC (Customer Acquisition Cost) The total cost of winning one new customer — CAC = marketing spend ÷ number of new customers. LTV (Lifetime Value) The total revenue a customer generates for the brand over their lifetime. A critical metric in subscription and e-commerce models.
From the same category

Other terms in the Advertising category

ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend. CAC (Customer Acquisition Cost) The total cost of winning one new customer — CAC = marketing spend ÷ number of new customers. Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign. Google Shopping Ads E-commerce ads that appear in Google search results with a product image, a price and the brand. Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. Meta Pixel Meta's JavaScript code that tracks visitor behaviour on your site. Critical for audiences and conversion optimisation.
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