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Advertising

What is CPC (Cost Per Click)?

The advertising cost you pay for each click. It varies with the sector and the level of keyword competition.

Detailed definition

One of the common payment models on Google Ads and Meta Ads; the formula is cost ÷ clicks. A high CPC can point to a competitive market or weak ad quality. In competitive fields such as healthcare (hair transplants in particular), click costs are markedly higher. CPC varies widely by sector, country, season and bidding strategy; Google Ads Keyword Planner shows current figures for your market. To bring it down: improve the quality score, add negative keywords and narrow the targeting.

Examples

  • The cost per click for the same keyword can differ greatly between Türkiye and the United Kingdom; the budget plan uses current data for the target country.
  • As the quality score rises, the cost per click for the same position usually falls.

Related terms

Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend. CAC (Customer Acquisition Cost) The total cost of winning one new customer — CAC = marketing spend ÷ number of new customers. LTV (Lifetime Value) The total revenue a customer generates for the brand over their lifetime. A critical metric in subscription and e-commerce models.
Category Advertising

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From the same category

Other terms in the Advertising category

Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign. Google Shopping Ads E-commerce ads that appear in Google search results with a product image, a price and the brand. Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. Meta Pixel JavaScript code that reports visitor behaviour on your site to Meta. Used for building audiences and conversion optimisation. CAPI (Conversions API) A way of sending conversion data to Meta from the server; it complements the browser-based Pixel. Lookalike Audience An audience of new users who resemble your existing customers; built from a customer list in Meta Ads.
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