Detailed definition
Google Lead Form Ads and Meta Lead Ads. The advantage: conversion is high because the user never leaves the platform and fields autofill. The disadvantage: lead quality is generally low (forms get filled in on a quick tap). Quality is improved by adding pre-qualification questions (budget, location, objective). An automatic flow into the CRM should be set up, since responding within 24 hours is critical.
Examples
- For a clinic, "Get information about hair transplants" → the form opens inside Meta, autofills and is sent with a single tap.