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Advertising

What is Retargeting (Remarketing)?

Showing ads again to users who visited your site but did not convert.

Detailed definition

A list of the people who visited your site is built with a pixel or cookies. You then show those users ads again on Meta or Google: someone who viewed a product → a carousel reminder; someone who added to the basket → a coupon; someone who bought → a cross-sell. Dynamic retargeting (based on a Shopify feed, showing the exact product visited) delivers the highest ROAS.

Examples

  • Retargeting a user who looked at a skincare product with a 10% discount coupon three days later.

Related terms

Meta Pixel Meta's JavaScript code that tracks visitor behaviour on your site. Critical for audiences and conversion optimisation. Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Cart Abandonment When products are added to the basket but never bought. On average 70% of e-commerce baskets are abandoned. GA4 (Google Analytics 4) Google's next-generation analytics platform — an event-based data model that replaced GA Universal.
From the same category

Other terms in the Advertising category

Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. CPC (Cost Per Click) The advertising cost you pay for each click. It varies with the sector and the level of keyword competition. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend. CAC (Customer Acquisition Cost) The total cost of winning one new customer — CAC = marketing spend ÷ number of new customers. Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign.
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