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Advertising

What is Google Ads?

Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types.

Detailed definition

Google Ads is the world's largest paid advertising platform. Campaign types: Search (text ads in the search results), Display (banner ads on Google partner sites), YouTube, Shopping (product ads on Google and in the Shopping tab), Performance Max (manages the whole inventory with artificial intelligence) and Local Service Ads (for local service providers). Because it is demand-driven (it responds to what the user is searching for), it brings high-intent traffic.

Examples

  • Advertising a restaurant with Search Ads to a user searching for "best pizza in Antalya".

Related terms

Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign. CPC (Cost Per Click) The advertising cost you pay for each click. It varies with the sector and the level of keyword competition. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend. Google Shopping Ads E-commerce ads that appear in Google search results with a product image, a price and the brand. Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site.
From the same category

Other terms in the Advertising category

Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. CPC (Cost Per Click) The advertising cost you pay for each click. It varies with the sector and the level of keyword competition. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend. CAC (Customer Acquisition Cost) The total cost of winning one new customer — CAC = marketing spend ÷ number of new customers. Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign. Google Shopping Ads E-commerce ads that appear in Google search results with a product image, a price and the brand.
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