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Advertising

What is Google Ads?

Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types.

Detailed definition

Google Ads is Google's paid advertising platform. Campaign types: Search (text ads in the search results), Display (image ads on Google partner sites), YouTube, Shopping (product ads) and Performance Max (AI-assisted placement across the whole inventory). Because it responds to what the user is searching for at that moment, it is demand-driven and usually brings high-intent traffic.

Examples

  • Showing a restaurant's Search ad to a user searching for "pizza Antalya".

Related terms

Performance Max (PMax) Google's AI-driven campaign type — it automates the whole inventory of Search, Display, YouTube, Shopping and Maps in a single campaign. CPC (Cost Per Click) The advertising cost you pay for each click. It varies with the sector and the level of keyword competition. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend. Google Shopping Ads E-commerce ads that appear in Google search results with a product image, a price and the brand. Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site.
Category Advertising

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If you would like to discuss how Google Ads applies to your business, we can arrange a short initial call. The first 30-minute call is free.

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From the same category

Other terms in the Advertising category

Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. CAC (Customer Acquisition Cost) The total cost of winning one new customer — CAC = marketing spend ÷ number of new customers. Meta Pixel JavaScript code that reports visitor behaviour on your site to Meta. Used for building audiences and conversion optimisation. CAPI (Conversions API) A way of sending conversion data to Meta from the server; it complements the browser-based Pixel. Lookalike Audience An audience of new users who resemble your existing customers; built from a customer list in Meta Ads. Retargeting (Remarketing) Showing ads again to users who visited your site but did not convert.
See the full glossary →

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