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SEO

What is On-Page SEO?

The SEO optimisation carried out on the page itself: title, meta description, heading hierarchy and content quality.

Detailed definition

Unlike off-page SEO, on-page work is entirely under your control: the title tag (60-70 characters), meta description (120-170 characters), h1 (only one per page), the h2-h6 hierarchy, image alt text, internal linking, content length and intent match, canonical URL, hreflang (for multilingual sites) and schema markup. Without on-page work, off-page work (backlinks) has no effect.

Examples

  • A/B testing the same content with two different titles to increase the click-through rate.

Related terms

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. Meta Description The short description that appears under the title in Google search results. It directly affects CTR. Canonical URL The <link rel="canonical"> tag that tells Google the "main" URL of a page. hreflang The link attribute that states which language sits at which URL on multilingual or multi-region sites. Backlink A link given to your site from another site. One of the most important off-page signals in SEO.
From the same category

Other terms in the SEO category

Backlink A link given to your site from another site. One of the most important off-page signals in SEO. Canonical URL The <link rel="canonical"> tag that tells Google the "main" URL of a page. hreflang The link attribute that states which language sits at which URL on multilingual or multi-region sites. Meta Description The short description that appears under the title in Google search results. It directly affects CTR. SERP (Search Engine Results Page) The search engine results page — the mix of organic results, ads and rich snippets the user sees after searching. SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines.
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