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SEO

What is hreflang?

The link attribute that states which language sits at which URL on multilingual or multi-region sites.

Detailed definition

On sites with TR/EN/DE versions, every page references the other language versions in its head with hreflang links, in the format <link rel="alternate" hreflang="en" href="...">. A fallback URL is declared with x-default. An incorrect set-up leads to Google showing the wrong language.

Examples

  • Telling Google about the English equivalent of a Turkish page with hreflang="en".

Related terms

On-Page SEO The SEO optimisation carried out on the page itself: title, meta description, heading hierarchy and content quality. Canonical URL The <link rel="canonical"> tag that tells Google the "main" URL of a page. SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. Meta Description The short description that can appear under the title in Google search results. It is not a ranking factor but influences whether people click. SERP (Search Engine Results Page) The search engine results page — the mix of organic results, ads and rich snippets the user sees after searching.
Category SEO

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From the same category

Other terms in the SEO category

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The framework Google uses in quality assessment: experience, expertise, authoritativeness and trust. It is not a direct ranking factor. Core Web Vitals The three main metrics Google uses to measure site performance: LCP, INP and CLS. LCP (Largest Contentful Paint) How long the page's main content block (usually the hero image or heading) takes to load. Good: <2.5s, poor: >4s. CLS (Cumulative Layout Shift) The total score for unexpected layout shifts while the page loads. Good: <0.1. Schema.org / Structured Data A shared vocabulary for marking up information on web pages (products, prices, organisations, articles) in fields machines can read; used for Google rich result eligibility, with no ranking guarantee. Backlink A link given to your site from another site. One of the most important off-page signals in SEO.
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