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SEO

What is Meta Description?

The short description that can appear under the title in Google search results. It is not a ranking factor but influences whether people click.

Detailed definition

Written in the <meta name="description" content="..."> tag. It is not a direct ranking factor; it is a summary that influences whether people click, and Google may show different text from the page depending on the query. There is no fixed character limit; roughly 120-160 characters is a practical guide. It should state clearly what the page offers and why it is worth clicking, and be unique to each page.

Examples

  • "Win local customers for your restaurant with Google Ads: call tracking, map visibility and campaign management. Get in touch for an initial call."

Related terms

On-Page SEO The SEO optimisation carried out on the page itself: title, meta description, heading hierarchy and content quality. SERP (Search Engine Results Page) The search engine results page — the mix of organic results, ads and rich snippets the user sees after searching. Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. CPC (Cost Per Click) The advertising cost you pay for each click. It varies with the sector and the level of keyword competition.
Category SEO

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From the same category

Other terms in the SEO category

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The framework Google uses in quality assessment: experience, expertise, authoritativeness and trust. It is not a direct ranking factor. Core Web Vitals The three main metrics Google uses to measure site performance: LCP, INP and CLS. LCP (Largest Contentful Paint) How long the page's main content block (usually the hero image or heading) takes to load. Good: <2.5s, poor: >4s. CLS (Cumulative Layout Shift) The total score for unexpected layout shifts while the page loads. Good: <0.1. Schema.org / Structured Data A shared vocabulary for marking up information on web pages (products, prices, organisations, articles) in fields machines can read; used for Google rich result eligibility, with no ranking guarantee.
See the full glossary →

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