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SEO

What is SERP (Search Engine Results Page)?

The search engine results page — the mix of organic results, ads and rich snippets the user sees after searching.

Detailed definition

A modern SERP is not just ten blue organic links: sponsored results at the top (Google Ads), AI Overviews, People Also Ask, a Featured Snippet, the Local Pack (Google Maps), a Knowledge Panel, ten organic links and related searches. Each component requires its own optimisation strategy.

Examples

  • In the SERP for "dental clinic in Istanbul": an AI Overview + 3 Google Ads + the Local Pack + organic results.

Related terms

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. Google Ads Google's advertising platform — Search, Display, YouTube, Shopping and PMax campaign types. Meta Ads (Facebook + Instagram) Meta's advertising platform — ads shown on Facebook, Instagram, Messenger and WhatsApp. CPC (Cost Per Click) The advertising cost you pay for each click. It varies with the sector and the level of keyword competition. ROAS (Return on Ad Spend) The revenue returned by an advertising investment — ROAS = revenue ÷ ad spend.
From the same category

Other terms in the SEO category

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The four criteria Google uses to assess content quality: experience, expertise, authoritativeness and trust. Core Web Vitals The three main metrics Google uses to measure site performance: LCP, INP and CLS. LCP (Largest Contentful Paint) How long the page's main content block (usually the hero image or heading) takes to load. Good: <2.5s, poor: >4s. CLS (Cumulative Layout Shift) The total score for unexpected layout shifts while the page loads. Good: <0.1. Schema.org / Structured Data The standard for adding machine-readable data to web pages. Critical for Google rich results and for AI engines.
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