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SEO

What is Backlink?

A link given to your site from another site. One of the most important off-page signals in SEO.

Detailed definition

For Google, a backlink means "other sites are citing your content" = an authority signal. A quality backlink (an authoritative site in your sector, do-follow, highly relevant) has a large effect on rankings. Low-quality backlinks (spam, link farms) can do damage. Ways to earn backlinks: digital PR (press releases, trade media), guest posts, listings in reference directories, content marketing (linkable assets) and partner sites.

Examples

  • One do-follow link from Forbes is worth more than 100 links from small blogs.

Related terms

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. Canonical URL The <link rel="canonical"> tag that tells Google the "main" URL of a page. hreflang The link attribute that states which language sits at which URL on multilingual or multi-region sites. Meta Description The short description that appears under the title in Google search results. It directly affects CTR. SERP (Search Engine Results Page) The search engine results page — the mix of organic results, ads and rich snippets the user sees after searching.
From the same category

Other terms in the SEO category

Canonical URL The <link rel="canonical"> tag that tells Google the "main" URL of a page. hreflang The link attribute that states which language sits at which URL on multilingual or multi-region sites. Meta Description The short description that appears under the title in Google search results. It directly affects CTR. SERP (Search Engine Results Page) The search engine results page — the mix of organic results, ads and rich snippets the user sees after searching. SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The four criteria Google uses to assess content quality: experience, expertise, authoritativeness and trust.
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