Pan Innovation House Pan Innovation House
+90 543 930 12 72
Book a call →
Content

What is Klaviyo?

An email and SMS marketing platform built for e-commerce, with a strong Shopify integration.

Detailed definition

Klaviyo is an email and SMS marketing tool widely used by Shopify stores. Advantages: an e-commerce data model (orders, visits, products), segmentation (RFM, predicted LTV) and AI-assisted flows. Pricing rises with the number of contacts; see Klaviyo's pricing page for current prices. It is a frequent choice in sectors with high repeat purchase rates, such as beauty, fashion and supplements.

Examples

  • For a cosmetics brand, welcome, abandoned basket, post-purchase, VIP loyalty and win-back flows are a common starting set-up.

Related terms

Email Marketing Regular newsletters to your email list plus automated flows (welcome, abandoned cart, post-purchase). Shopify A widely used SaaS e-commerce platform. Supports Turkish and multilingual stores and B2B (Plus). Brand Positioning The clear position a brand takes in the target audience's mind, and where it differs from competitors. Brand Book The rulebook covering a brand's logo, colour palette, typography, tone of voice and visual system. CRM (Customer Relationship Management) Customer relationship management software — tracking leads, customers, team activity and the sales pipeline.
Category Content

Would you like support with this?

If you would like to discuss how Klaviyo applies to your business, we can arrange a short initial call. The first 30-minute call is free.

Book a free initial call → +90 543 930 12 72
From the same category

Other terms in the Content category

Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value. Lead Magnet Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool).
See the full glossary →

Pan Innovation House

Call us

By phone

+90 543 930 12 72

Our phone line is open every day.

WhatsApp on your phone

Scan with your phone camera. The chat opens with your message ready.

Prefer that we call you? Leave your details