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Content

What is Klaviyo?

An email and SMS marketing platform built for e-commerce. Its Shopify integration is the strongest available.

Detailed definition

Klaviyo is the most widely used email marketing tool on Shopify. Advantages: an e-commerce data model (orders, visits, products), segmentation (RFM, predicted LTV), AI flows. Pricing is per active subscriber ($45/month starting at 500 contacts). It is the standard in sectors with high repeat purchase rates such as beauty, fashion and supplements.

Examples

  • For a beauty brand on Klaviyo, Welcome + Abandoned Cart + Post-Purchase + VIP Loyalty + Win-back are the five standard flows.

Related terms

Email Marketing Regular newsletters to your email list plus automated flows (welcome, abandoned cart, post-purchase). Shopify The world-leading SaaS e-commerce platform. Supports Turkish, multiple languages and B2B (Plus). Brand Positioning The clear position a brand takes in the target audience's mind, and where it differs from competitors. Brand Book The rulebook covering a brand's logo, colour palette, typography, tone of voice and visual system. CRM (Customer Relationship Management) Customer relationship management software — tracking leads, customers, team activity and the sales pipeline.
From the same category

Other terms in the Content category

Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value. Lead Magnet Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool). Email Marketing Regular newsletters to your email list plus automated flows (welcome, abandoned cart, post-purchase).
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