Detailed definition
Conversion rate = conversions ÷ visitors (or sessions) × 100. It varies widely by sector, traffic source, price and device, so use your own historical data as the baseline rather than a general average. Conversion rate optimisation (CRO) relies on A/B testing, user experience improvements, abandoned basket emails and speed work.
Examples
- If 2% of 10,000 visitors buy, that is 200 sales.
Related terms
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