1. Store and analytics access
You grant read-only access to your Shopify/WooCommerce admin panel and to GA4, for order history and funnel data.
Problem-led solution
Does your online store have traffic but no sales?
You are running ads, visitors arrive, products go into the basket — but nobody presses "buy". The cause is usually 5-6 problems: the payment flow, cart abandonment, the product page, mobile UX. Our free e-commerce audit shows you which, in 30 minutes.
Symptoms
If even one of these applies, your e-commerce is blocked
- Three months ago the same ad budget produced 100 sales, now it produces 40
- 70-80% of the products added to the basket are abandoned
- Orders do not complete on mobile (desktop is fine)
- Customers say they "could not tell what the delivery charge would be"
- Shoppers are forced to create an account at the basket (no guest checkout)
- Frequent "3D Secure failed" errors at the payment step
- The product photography is poor and customers cannot see the detail
- A competitor in the same segment sells twice as much
The 6 main causes of an e-commerce decline
The common problems we see in PAN audits
At PAN we have carried out 30+ audits on Shopify, WooCommerce and Ideasoft stores. The recurring mistakes: (1) a mobile checkout flow with 5+ steps, (2) no guest checkout, (3) delivery costs only shown at the final step, (4) limited payment methods (iyzico only, no cash on delivery), (5) product pages that take more than 3 seconds to load, (6) no email retargeting (no abandoned-basket email).
Free e-commerce audit
A 30-minute free store review
2. Funnel, UX and technical analysis
We follow the store journey step by step: home → category → product → cart → checkout → payment, with the drop-off rate at every stage.
3. Audit report as a PDF
10-15 pages: where the funnel loses people, mobile UX issues, payment flow problems, technical performance, campaign and email status.
4. A 30-minute presentation and prioritisation
We prioritise the 5-8 issues we find (an impact versus effort matrix) and tell you which three changes will deliver a 20-40% increase in sales.
5. Optional: continue with PAN
If you want, PAN implements the recommendations from the audit (store development, ad optimisation, email flows). If you prefer, the report is yours and your own team implements it.
After the audit and implementation
Typical e-commerce improvement figures (2-4 months)
| Current situation | After audit and implementation |
|---|---|
| Conversion rate: 0.8-1.5% | Conversion rate: 2.5-4.5% (UX + checkout fixes) |
| Cart abandonment: 75-85% | Cart abandonment: 50-65% (email retargeting + UX) |
| Mobile conversion: 0.3% | Mobile conversion: 1.8% (mobile checkout redesign) |
| Email retargeting: none | 3+ automated flows with Klaviyo/Mailchimp |
| AOV (average basket): 250 TL | AOV: 350-450 TL (cross-sell + upsell) |
| Customer LTV: 1.2x | Customer LTV: 2.5-3x (loyalty + repeat purchase) |
Set aside 30 minutes for a free e-commerce audit
You grant store access, and a detailed funnel and UX report is ready within 48 hours. The call is free, with no obligation.