1. A free 30-minute review
We walk through your store as a customer would and show you the first findings in the call. The free part is this call and those first findings.
Problem-led solution
Does your online store have traffic but no sales?
You are running ads, visitors arrive and products go into the basket, yet orders do not complete. The cause is usually hidden in the checkout flow, basket abandonment, the product page or the mobile experience. In a free 30-minute review we show you the first findings.
Symptoms
If even one of these applies, something in your store is blocking sales
- Three months ago the same ad budget produced 100 sales; now it produces 40
- Most of the products added to the basket are abandoned before checkout
- Orders do not complete on mobile (desktop is fine)
- Customers say they "could not tell what the delivery charge would be"
- Shoppers are forced to create an account at the basket (no guest checkout)
- Frequent "3D Secure failed" errors at the payment step
- The product photography is poor and customers cannot see the detail
- A competitor in the same segment clearly sells more than I do
Six common causes of falling e-commerce sales
The problems we check first in a store audit
When a store's sales fall, these are the causes we check first: (1) a mobile checkout of five or more steps, (2) no guest checkout, (3) delivery charges shown only at the final step, (4) limited payment options (for example a single payment provider and no cash on delivery), (5) product pages that load slowly, (6) no reminder email to shoppers who abandon their basket. The list applies across platforms such as Shopify, WooCommerce and Ideasoft (a Turkish e-commerce platform).
Free store review
From a free review to a written store report
2. Read-only access and data protection
For a detailed review you give us read-only access to GA4 and your store admin. Because the store admin holds customers' personal data, an aggregated export without personal data is enough if order and customer tables are not needed. Before access, we share a confidentiality undertaking and our data-processing terms under KVKK (Türkiye's personal data protection law) in writing.
3. Funnel, user experience and technical analysis
We follow the store journey step by step: home → category → product → basket → checkout. Drop-off at each step, mobile issues, the payment flow, technical performance and campaign and email status go into a written report; its scope, and its fee if any, is agreed in writing during the free review.
4. Presentation and priorities
We rank the problems we find by impact and effort and, using your data, set out which three changes are likely to matter most for sales.
5. Optional: continue with PAN
If you want, PAN implements the recommendations (store development, ad management, email flows). If you prefer, the report is yours and your own team implements it.
What the audit makes clear
What you know for certain at the end of a store audit
| Unclear before the audit | Clear after the audit |
|---|---|
| Unknown at which step sales are lost | Drop-off rate at every step from home page to checkout (from GA4 data) |
| The gap between mobile and desktop never measured | Conversion rate by device, with a list of problems in the mobile checkout |
| Unclear why baskets are abandoned | An assessment of the basket step: delivery charges, forced sign-up and payment options |
| Unknown whether recovery emails are set up | Status of basket reminder, welcome and post-purchase email flows |
| Average order value and repeat purchases not tracked | Average order value and repeat purchase rate calculated from your data; targets agreed with you before any work starts |
| Unknown how page speed affects sales | Speed measured on product and category pages, with a list of the slowest |
Frequently asked questions
The questions we are asked most on this topic
What does e-commerce consultancy cover?
E-commerce consultancy reviews a store's sales funnel, mobile experience, checkout flow and marketing set-up to find where sales are lost and decide what to fix first. At PAN it starts with a free 30-minute review; for the detailed audit we take read-only access to GA4 and the store admin and rank the findings in a written report and a presentation call. You can have us implement the recommendations or keep the report and let your own team do it.
What happens to customer data if I give you store access?
Access is read-only. If order and customer tables are not needed, an aggregated export without personal data is enough. Before access, we share a confidentiality undertaking and our data-processing terms under KVKK (Türkiye's personal data protection law) in writing. We recommend removing our access once the review is complete.
What does the cost of e-commerce consultancy depend on?
The fee depends on the number of products, your platform, the flows to be fixed (checkout, mobile, email) and whether ad management is included. We send a written proposal after the first call.
When does a store need a new platform?
If your current platform cannot support basics such as guest checkout, showing delivery charges up front or enough payment options, and plugins cannot solve it, a platform change comes onto the table. We discuss that decision openly in the review, with the cost and migration time.
A free 30-minute review of your store
The first 30-minute call is free and includes the first findings. The detailed funnel and user experience report is prepared within about two working days of read-only access to GA4 and your store admin; its scope, and its fee if any, is agreed in writing during the call.