1. Read-only access
You grant read-only access to your Google Ads, Meta Ads and GA4 accounts. We never touch your campaign settings; this is review only.
Problem-led solution
Is your monthly 10-100K TL ad budget producing no conversions?
Most brands launch Google Ads and Meta Ads, the budget drains away and conversions never follow. The cause is usually the same 5-6 problems: the wrong campaign type, poor keywords, incomplete conversion tracking, an audience that is far too broad. Our free audit shows you all of it in 30 minutes.
Symptoms
Do these situations sound familiar?
- My ROAS is below 1 but I cannot cut the budget (I have to keep advertising)
- My CPC is very high; I pay 3-5x more than a comparable advertiser
- Plenty of clicks, no conversions
- I use Performance Max but I cannot see where the money goes
- I am not sure whether conversion tracking was ever set up
- I heard something about the Meta Pixel/CAPI being missing and never sorted it out
- I have not changed the same ad in six months
- I feel like I am advertising to the wrong audience but I do not know how to fix it
The 6 problems we meet most often
The common mistakes we see in brands burning their ad budget
At PAN we run free advertising audits for an average of 5-10 brands a month. The mistakes that recur across 50+ reviews: (1) conversion tracking wrong or incomplete, (2) no negative keywords, (3) audiences far too broad (badly built lookalikes), (4) Conversion API/CAPI never installed, (5) the wrong campaign type (PMax used instead of Search), (6) creative unchanged for 6+ months.
The free audit process
How the 30-minute free advertising audit works
2. 48 hours of technical analysis
Our specialists go through the account: campaign structure, conversion tracking, audience quality, creative performance and keyword strategy.
3. Audit report as a PDF
An 8-12 page detailed PDF report: the problems found, the size of their impact (high/medium/low) and the actions we recommend.
4. A 30-minute presentation call
We walk through the report, prioritise the findings and answer your questions. After this step you are under no obligation to take it further — the report is yours.
5. Optional: continue with PAN
If you want, PAN implements the recommendations. If you prefer, you or your current agency implement them. Either way the report is already yours.
Before vs after the audit
Typical improvement figures after an audit
| Before the audit (current) | After audit and implementation |
|---|---|
| CPC: 8-15 TL (sector avg.) | CPC: 4-9 TL (negative keywords + audience improvement) |
| CAC: 250-500 TL | CAC: 120-250 TL (-30% to -50%) |
| ROAS: 1.5-2.5x | ROAS: 3-6x (campaign type corrected) |
| Conversion tracking: partial or wrong | Enhanced Conversions + CAPI fully installed |
| Audience: far too broad | Pre-qualification + narrowed lookalikes |
| Creative: unchanged for 6+ months | Weekly rotation, 8+ new variations a month |
Set aside 30 minutes for a free advertising audit
Give us read-only access to your account and the detailed audit report is ready within 48 hours. The call is free, with no obligation.