1. One account manager
You are assigned one account manager. Advertising, SEO, design and e-commerce work is coordinated through them, so a single question on WhatsApp gets one answer that covers every channel.
Model comparison
Instead of juggling 3-4 different agencies for advertising, SEO, design and e-commerce, get it all from one team.
Most brands buy each part of their digital growth from a different agency. The usual result is lost coordination, blurred accountability and a fragmented strategy. In the Growth Partner model this work runs in one team, under one plan, with one person accountable.
Sound familiar?
If even one of these sounds like you, multi-agency fatigue may be the problem
- My ad agency has no idea what my SEO team is doing
- The design agency never looks at conversion data, it just makes "pretty" designs
- Three separate WhatsApp groups, three contracts, three invoices
- I explain the same brief three times to three different agencies
- The advertising and the SEO content contradict each other
- It is never clear which agency is accountable for which result
- A single review meeting would need four different teams around the table
- A problem in one channel damages the others, but nobody takes responsibility
What is the problem?
The multi-agency model works against how digital growth fits together
Digital growth is one connected system: ad strategy draws on search intent, SEO content reinforces the ad message, and design serves conversion. When these channels sit with separate agencies, coordination becomes hard. Each agency pushes its own metric, and nobody is left watching growth as a whole.
How the Growth Partner model works
One team, four critical services, one account manager
2. One contract, one invoice
You pay a single monthly service fee covering ad management, SEO, design and e-commerce consultancy. The fee depends on scope and the number of channels, and we quote it line by line in writing. Ad spend is separate and you pay Google and Meta directly.
3. One weekly call
A 30-minute weekly call with every channel on the table: ad performance, the SEO content calendar, design requests and e-commerce improvements, all in one meeting.
4. One Looker Studio dashboard
Ad ROAS, search visibility, conversion rate and order volume sit on a single Looker Studio dashboard. You can open it whenever you like; the data refreshes as often as each source platform allows.
5. One joined-up strategy
A 12-month growth roadmap under one heading. Advertising, SEO, design and e-commerce are planned together, with a clear order for scaling each channel.
Comparison
The multi-agency model and the Growth Partner model
| Multiple agencies (current) | PAN Growth Partner |
|---|---|
| 3-4 different agencies, 3-4 account managers | One team, one account manager |
| 3-4 separate contracts, separate invoices | One contract, one monthly service fee |
| 3-4 different WhatsApp groups | One WhatsApp group, one email thread |
| The ad team does not know the SEO work, so messages clash | The ad message draws on search intent from SEO |
| Design never looks at conversion data | Design requests are shaped by A/B test results |
| 3-4 separate PDF reports every month | One Looker Studio dashboard, open whenever you need it |
| Nobody is accountable: "that isn't our team's job" | One account manager responsible for tracking every channel |
| Four agency fees, four negotiations | One contract and one invoice; the total depends on scope and we quote line by line |
Frequently asked questions
The questions we are asked most often on this topic
What is the difference between a growth marketing agency and a traditional agency?
A growth marketing agency focuses on the growth that advertising, SEO, design and e-commerce produce together, rather than on one channel's metric; a traditional agency usually puts its own specialism's numbers first. In PAN's Growth Partner model you have one account manager, one contract, one weekly call and one Looker Studio dashboard, and the ad message draws on the search intent found through SEO.
What does '360-degree advertising agency' mean?
A 360-degree advertising agency is a full-service agency that manages a brand's advertising, design, content and digital channels not separately but under one roof, with a single strategy in which each feeds the others. The '360 degrees' in the name refers to treating every channel where the brand touches the customer as a whole rather than piece by piece. In PAN's Growth Partner model, advertising, SEO, design and e-commerce are planned by the same team on a single 12-month growth roadmap, so which channel is grown in which order is clear from the start.
What does the fee depend on?
The monthly service fee depends on the number of channels we run (advertising, SEO, social media, e-commerce), the volume of campaigns and content, and the reporting scope. Ad spend sits outside the fee and is paid to the platforms directly. After the first call we send a written, itemised proposal, so you can compare it with what several agencies cost you today.
When is a single agency not the right choice?
If you only need one channel, for example Google Ads alone, or you have a strong in-house marketing team that already coordinates the channels, separate specialists may suit you better. The single-team model makes the biggest difference when several channels have to run together and the coordination currently falls on you.
Let's look at your multi-agency set-up in 30 minutes
Together we will map your current agency set-up, where coordination breaks down and where growth is stalling. The first 30-minute call is free.