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Content

What is Lead Magnet?

Collecting emails and leads in exchange for free value (an ebook, checklist, template or free tool).

Detailed definition

A lead magnet is one of the common ways to move a cold audience onto your email list. One that works is focused on a specific problem, immediately usable and quick to consume. Types: PDF guides, templates, spreadsheets, free tools (such as an SEO test), webinar sign-ups and email courses. Explicit consent and permission for commercial messages are required for the contact details collected.

Examples

  • A "25-point checklist for raising e-commerce conversion" PDF lead magnet.

Related terms

Email Marketing Regular newsletters to your email list plus automated flows (welcome, abandoned cart, post-purchase). Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. CAC (Customer Acquisition Cost) The total cost of winning one new customer — CAC = marketing spend ÷ number of new customers. Klaviyo An email and SMS marketing platform built for e-commerce, with a strong Shopify integration. Brand Positioning The clear position a brand takes in the target audience's mind, and where it differs from competitors.
Category Content

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From the same category

Other terms in the Content category

Content Marketing Building the brand with blogs, videos, podcasts and ebooks that give the target audience real value.
See the full glossary →

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