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Technical

What is PWA (Progressive Web App)?

The modern web standard that makes a website run like an installable application.

Detailed definition

A PWA is a site that offers an app experience using web technologies (HTML, CSS, JavaScript). Features: offline working (Service Worker), adding to the home screen, push notifications and no app store required. In e-commerce it is used for fast loading and a mobile-first experience; some features are limited on iOS.

Examples

  • An e-commerce site that can be added to the home screen as a PWA and still opens its core pages on a weak connection.

Related terms

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. GEO (Generative Engine Optimization) Work aimed at getting a brand mentioned accurately and consistently in AI answers from ChatGPT, Perplexity, Gemini and similar tools; according to Google, it is a continuation of SEO. llms.txt A non-binding file format proposed in 2024 that summarises a site's key pages and core facts in Markdown and is published at the site root. AI Crawler (GPTBot, ClaudeBot, PerplexityBot) The bots AI companies use to fetch web content for model training, for a search index or on a user's request. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The framework Google uses in quality assessment: experience, expertise, authoritativeness and trust. It is not a direct ranking factor.
Category Technical

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From the same category

Other terms in the Technical category

CRM (Customer Relationship Management) Customer relationship management software — tracking leads, customers, team activity and the sales pipeline. Server-Side GTM (Server-Side Tagging) Running tags on a server rather than in the browser. Used for privacy, performance and measurement quality despite cookie restrictions.
See the full glossary →

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