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Technical

What is PWA (Progressive Web App)?

The modern web standard that makes a website run like an installable application.

Detailed definition

PWA = web technologies (HTML/CSS/JS) plus an app experience. Features: offline working (Service Worker), install to the home screen, push notifications, no app store required. E-commerce PWAs: fast loading, mobile-first, no app store commission. Shopify supports PWA by default.

Examples

  • A PWA can raise mobile conversion by 30% in e-commerce.

Related terms

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. GEO (Generative Engine Optimization) Next-generation optimisation that makes brands visible in the answers given by AI engines such as ChatGPT, Perplexity, Claude and Gemini. llms.txt A standard file published at /llms.txt that briefs AI engines on the brand's structure in Markdown format. AI Crawler (GPTBot, ClaudeBot, PerplexityBot) The bots that AI companies such as OpenAI, Anthropic and Perplexity use to crawl web content. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The four criteria Google uses to assess content quality: experience, expertise, authoritativeness and trust.
From the same category

Other terms in the Technical category

CRM (Customer Relationship Management) Customer relationship management software — tracking leads, customers, team activity and the sales pipeline. Server-Side GTM (Server-Side Tagging) Running tags from the server rather than the browser. The answer to privacy, performance and the death of third-party cookies.
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