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AI & GEO

What is GEO (Generative Engine Optimization)?

Next-generation optimisation that makes brands visible in the answers given by AI engines such as ChatGPT, Perplexity, Claude and Gemini.

Detailed definition

GEO is the extension of classic SEO into the age of artificial intelligence. Classic SEO targets the top positions in Google's search results; GEO makes sure the brand is mentioned in the answers AI engines give to user questions. The core components of GEO: an llms.txt file, structured data (Schema.org), question-and-answer formatted content, AI crawler permissions (GPTBot, ClaudeBot, PerplexityBot and similar in robots.txt) and clear definition pages (What is X?). Since 2024, 42% of new-generation users have turned directly to AI engines to look information up — which is why GEO has been added alongside classic SEO.

Examples

  • PAN Innovation's /llms.txt file is a brief that presents the brand's structure to AI engines in Markdown format.
  • Your brand being named when ChatGPT is asked "the best growth partner in Türkiye" is the outcome of GEO.

Related terms

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. llms.txt A standard file published at /llms.txt that briefs AI engines on the brand's structure in Markdown format. Schema.org / Structured Data The standard for adding machine-readable data to web pages. Critical for Google rich results and for AI engines. AI Crawler (GPTBot, ClaudeBot, PerplexityBot) The bots that AI companies such as OpenAI, Anthropic and Perplexity use to crawl web content. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The four criteria Google uses to assess content quality: experience, expertise, authoritativeness and trust.
From the same category

Other terms in the AI & GEO category

llms.txt A standard file published at /llms.txt that briefs AI engines on the brand's structure in Markdown format. AI Crawler (GPTBot, ClaudeBot, PerplexityBot) The bots that AI companies such as OpenAI, Anthropic and Perplexity use to crawl web content.
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