Pan Innovation House Pan Innovation House
+90 543 930 12 72
Book a call →
AI & GEO

What is GEO (Generative Engine Optimization)?

Work aimed at getting a brand mentioned accurately and consistently in AI answers from ChatGPT, Perplexity, Gemini and similar tools; according to Google, it is a continuation of SEO.

Detailed definition

GEO is the work of getting a brand mentioned accurately and consistently in the answers given by AI tools such as ChatGPT, Perplexity and Gemini. According to Google, optimising for generative AI search is optimising for the search experience, so it is still SEO, and it needs no new files, special markup or a special writing style. In practice what matters is crawlable, indexable pages, content that answers the question directly, consistent company information on and off the site, and accurate mentions in reliable sources. Visibility in AI answers can be measured but cannot be guaranteed.

Examples

  • Being cited as a source when a buyer asks ChatGPT for "custom software companies in Gaziantep" is one of the indicators tracked in GEO work; appearing is not guaranteed.
  • The generative AI performance report in Google Search Console can be used to track how a site appears in Google's AI features.

Related terms

SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. llms.txt A non-binding file format proposed in 2024 that summarises a site's key pages and core facts in Markdown and is published at the site root. Schema.org / Structured Data A shared vocabulary for marking up information on web pages (products, prices, organisations, articles) in fields machines can read; used for Google rich result eligibility, with no ranking guarantee. AI Crawler (GPTBot, ClaudeBot, PerplexityBot) The bots AI companies use to fetch web content for model training, for a search index or on a user's request. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) The framework Google uses in quality assessment: experience, expertise, authoritativeness and trust. It is not a direct ranking factor.
Category AI & GEO

Would you like support with this?

If you would like to discuss how GEO (Generative Engine Optimization) applies to your business, we can arrange a short initial call. The first 30-minute call is free.

Book a free initial call → +90 543 930 12 72

Pan Innovation House

Call us

By phone

+90 543 930 12 72

Our phone line is open every day.

WhatsApp on your phone

Scan with your phone camera. The chat opens with your message ready.

Prefer that we call you? Leave your details