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Technical

What is CRM (Customer Relationship Management)?

Customer relationship management software — tracking leads, customers, team activity and the sales pipeline.

Detailed definition

The core role of a CRM is to systematise the lead → opportunity → customer journey. Common CRMs: HubSpot (freemium, marketing, sales and service integrated), Pipedrive (sales-focused, simple), Salesforce (enterprise), Zoho (widely used in Türkiye). Essential in the B2B, healthcare, real estate and education sectors.

Examples

  • A health tourism clinic's patient lead stages in Pipedrive: new → initial consultation → quote → appointment → surgery.

Related terms

Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. Server-Side GTM (Server-Side Tagging) Running tags from the server rather than the browser. The answer to privacy, performance and the death of third-party cookies. PWA (Progressive Web App) The modern web standard that makes a website run like an installable application. SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. GEO (Generative Engine Optimization) Next-generation optimisation that makes brands visible in the answers given by AI engines such as ChatGPT, Perplexity, Claude and Gemini.
From the same category

Other terms in the Technical category

Server-Side GTM (Server-Side Tagging) Running tags from the server rather than the browser. The answer to privacy, performance and the death of third-party cookies. PWA (Progressive Web App) The modern web standard that makes a website run like an installable application.
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