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Technical

What is CRM (Customer Relationship Management)?

Customer relationship management software — tracking leads, customers, team activity and the sales pipeline.

Detailed definition

The core role of a CRM is to systematise the journey from enquiry to opportunity to customer. Common CRMs: HubSpot (free starter plan; marketing, sales and service together), Pipedrive (sales-focused, simple), Salesforce (enterprise), Zoho (widely used in Türkiye). It matters most for businesses with long sales cycles and many enquiries to follow up (B2B, healthcare, real estate, education).

Examples

  • A health tourism clinic's patient lead stages in Pipedrive: new → initial consultation → quote → appointment → surgery.

Related terms

Lead Form Ads A format in which the user fills in the form inside the ad when they click it, without going to the site. Server-Side GTM (Server-Side Tagging) Running tags on a server rather than in the browser. Used for privacy, performance and measurement quality despite cookie restrictions. PWA (Progressive Web App) The modern web standard that makes a website run like an installable application. SEO (Search Engine Optimization) The discipline of increasing a website's organic (unpaid) visibility on Google and other search engines. GEO (Generative Engine Optimization) Work aimed at getting a brand mentioned accurately and consistently in AI answers from ChatGPT, Perplexity, Gemini and similar tools; according to Google, it is a continuation of SEO.
Category Technical

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