Detailed definition
Because email is a channel the brand owns, it often triggers repeat purchases at a lower cost than an ad click. Klaviyo is built for e-commerce, Mailchimp is simpler and ConvertKit is aimed at creators. Automated flows: welcome (on subscribing), abandoned basket (added to the basket then left), post-purchase (cross-sell) and win-back (customers who have not bought for a long time). In Türkiye, commercial electronic messages require the recipient's prior consent and registration in the İYS (Türkiye's message management system).
Examples
- A cosmetics brand setting up five automated flows in Klaviyo; email's contribution to revenue is tracked in Klaviyo and GA4 reports.
Related terms
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