GEO (generative engine optimisation) is the work of making sure your brand is described accurately, and cited as a source, in ChatGPT, Gemini, Perplexity and Google's AI Overviews. According to Google, this is still SEO and needs no special file or trick. We treat GEO as the measured outcome of technical SEO, original content and consistent company information.
Google's AI Overviews and AI Mode, ChatGPT search and Perplexity answer questions with summaries that link to sources. According to Google's official guide, the way into those answers is good SEO itself: crawlable, original and well-supported content.
AI Overviews, AI Mode, ChatGPT search and Perplexity summarise complex questions and answer them with source links. Visitors often reach your site through a link inside that answer; a brand that is not in the answer is left out of the comparison.
According to Google, its AI features draw on the same index and ranking systems; you do not need a special file, special schema or text written for AI to appear. A crawlable site, a sound technical structure and good content are still at the centre of the work.
AI answers draw on many sources; generic content that anyone could write does not stand out. Pages carrying field experience, first-party data, decision tables and dated sources are more worth citing.
If founding details, addresses, service scope or the company name differ between your website, Google Business Profile and LinkedIn, AI answers may describe the brand incorrectly. Consistency is the cheapest and most neglected GEO step.
First we check that the site is crawled and indexed and that company information is consistent; then which questions the content genuinely answers. We do not recommend changes before measurement is in place.
Are search bots (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot) allowed in robots.txt, and are the important pages indexed?
Do important pages carry unnecessary nosnippet, max-snippet or noindex restrictions?
Does company information (name, founding, address, service scope, contact) match across the website, Google Business Profile and LinkedIn?
Do service and guide pages answer the customer's question directly in the first paragraph?
Do figures, research and claims show their source and date on the page?
Is there original content: field experience, first-party data, decision tables, scope comparisons?
Does the structured data describe only information that is visible and accurate on the page?
Is measurement in place: Search Console, the GA4 AI Assistant channel and a reusable query set?
Search bots, user-initiated fetchers and model-training bots are listed in separate groups. We currently allow all three; the admin panel and API endpoints are closed in every group. Allowing training bots is a company decision, not a condition for search visibility.
View /robots.txt →We use schema.org markup for the organisation, offices, services, articles and breadcrumbs, describing only information that is visible and verified on the page. According to Google there is no special schema for AI search; we keep the markup to make entity information clear.
Rich Results Test →We keep one summary file in Turkish and one in English. Google Search does not use them; they exist so that tools which do read the file get an accurate, current company summary. We do not claim they deliver visibility or citations.
View /llms-en.txt →Our service pages set out scope, process, the factors that drive cost and how success is measured; our guides state the source and date of their figures.
GEO is the work of making sure a brand is described accurately, and cited as a source, in generative AI answers such as ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews and AI Mode. According to Google's official guidance, updated in July 2026, from Google Search's perspective this is still SEO: its AI features draw on the same index and ranking systems.
No. Most of the pages cited in AI answers come from the search index; a site that is not crawled, not indexed or carries conflicting information is weak in AI answers too. We run GEO not as a channel that replaces SEO but as a measurement and content discipline built on the same foundations.
With three sources: the performance and generative AI reports in Search Console, the "AI Assistant" channel in GA4 together with sessions from referrers such as chatgpt.com and perplexity.ai, and a fixed query set of brand, service and industry questions. For each check we record the engine, date, language, whether the brand was mentioned, how it was described and the source links given. We never read a single answer as success or failure; we look at the monthly trend.
It is not required and it guarantees nothing. llms.txt is a 2024 proposal, not a binding standard. Google states that Google Search does not use these files and that they will neither help nor harm visibility. We keep one Turkish and one English llms.txt on our own site, purely as an accurate, current summary for tools that read the file.
No. Google-Extended governs whether content Google crawls may be used to train Gemini models and for grounding in Gemini Apps and Vertex AI; according to Google it does not affect inclusion or ranking in Google Search. Visibility in AI Overviews and AI Mode is managed through Googlebot access and controls such as nosnippet, max-snippet and noindex.
Priority depends on where the client's buyers research. Because Google remains the main search engine in most of our markets, AI Overviews and AI Mode are measured in every project; ChatGPT, Perplexity, Gemini, Claude and Copilot are added to the query set according to the target market. We track separately which bot each engine crawls with and which sources it shows.
No. No agency can guarantee a ranking or a mention in an AI answer, and Google itself states that no third-party tool has access to its internal ranking or AI systems. Our commitment is to share in writing, every month, what we measured, what we changed and what happened.
In a free 30-minute call we run a first measurement together on a short set of your brand and service questions, and send you the first three steps on crawling, indexing and company-information consistency in writing.
